Case Studies
Real results for real
Charleston businesses.
Here's what happens when home service businesses invest in local SEO. These are representative results from actual client engagements.
Apex Home Repairs
Charleston, SC · HVAC & Home Repair
Timeline: 5 months
Michael T.
3 months ago
"We honestly didn't know why the phone wasn't ringing. Tide & Root stepped in, fixed our Google profile, and helped us get reviews from past customers. Now we're getting calls every single week directly from Maps. Best ROI we've seen from any marketing."
The Problem
Apex had a Google Business Profile but it was incomplete — wrong categories, no posts, and only 12 reviews. They were buried on page 2 of Maps for 'HVAC repair Charleston.'
What We Did
Full GBP overhaul: corrected categories, wrote service descriptions, launched weekly Google Posts, and implemented a review generation strategy. Built local citations across 40+ directories.
The Impact
- ✓From page 2 → top 3 for 'HVAC repair Charleston'
- ✓12 reviews → 87 reviews in 5 months
- ✓+47% increase in calls from Google Maps
- ✓Expanded visibility to Mount Pleasant & West Ashley
Lowcountry Plumbing Co.
Mount Pleasant, SC · Plumbing
Timeline: 7-day launch + 3 months ongoing
Sarah J.
1 month ago
"They built us a beautiful website in exactly 7 days, just like they promised. No runaround, no missed deadlines. The day our Google profile went live we got a call for a water heater replacement. Highly recommend!"
The Problem
No website at all — just a Facebook page. Losing calls to competitors who showed up on Google. Needed a professional online presence fast.
What We Did
Built a 6-page conversion-focused website in 7 days with click-to-call, service pages, and schema markup. Set up and fully optimized their Google Business Profile from scratch.
The Impact
- ✓Website live in exactly 7 business days
- ✓Ranking in Google Maps within 6 weeks
- ✓35+ reviews collected in first 3 months
- ✓First call from Google within 48 hours of GBP going live
Carolina Green Landscaping
West Ashley, SC · Landscaping & Lawn Care
Timeline: 6 months ongoing
David L.
4 months ago
"We were getting shut out of Summerville completely. After 4 months with Tide & Root, we are showing up in the map pack there and taking market share from the guys who have been there for 20 years. Unbelievable results."
The Problem
Ranked well for 'landscaping West Ashley' but wanted to expand into Summerville, North Charleston, and James Island. Competitors were dominating those areas.
What We Did
Multi-area SEO strategy: built location-targeted landing pages, cleaned up inconsistent citations, launched a review campaign, and created neighborhood-specific Google Posts.
The Impact
- ✓Now ranking top 3 in 4 service areas (was 1)
- ✓Organic traffic up 112% in 6 months
- ✓Review count doubled from 28 → 63
- ✓Booked out 3 weeks in advance during peak season
Tidal Electric Services
North Charleston, SC · Electrical
Timeline: 4 months ongoing
James W.
2 weeks ago
"It was frustrating doing great work but losing jobs because we only had 19 reviews. They put a system in place that made it effortless for us to ask for reviews, and they handled all the replies. We just crossed 90 reviews and the calls have shot up."
The Problem
Had a decent GBP but zero review strategy. Their #1 competitor had 200+ reviews while they had 19. Customers were choosing the competitor based on trust signals alone.
What We Did
Implemented an automated review request workflow, responded to every review (positive and negative) within 24 hours, and posted weekly updates showcasing completed projects.
The Impact
- ✓19 reviews → 94 reviews in 4 months
- ✓Average rating maintained at 4.9 stars
- ✓Overtook #1 competitor in review count for their zip code
- ✓+31% increase in direction requests from Maps
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